About the Trust
Cheryl’s Trust was set up by Cheryl to help young people realise their potential and get their lives back on track.
Cheryl set up her charitable trust to significantly enhance the support available to young people, inspired by the knowledge of how lucky she was to be given the opportunities she had to succeed. Over the next two years the Trust will focus on improving the outlook for people living in the North East of England.
Cheryl has teamed up with youth charity The Prince’s Trust, to help fund a new state-of-the-art centre in the heart of Newcastle, which will support disadvantaged young people in the North East. Cheryl has committed to raise sufficient funds to help The Prince’s Trust get the centre up and running. The money will be raised through the singer’s own charitable foundation, Cheryl’s Trust.
Cheryl said: “I’m proud of where I grew up but I’m only too aware of the challenges that young people face. Opportunities often seem pretty limited and I saw so many friends who had loads of potential fall into a life of alcohol, drugs and crime. Too many young people are wasting their lives away because they feel they have no one to turn to.
“My life could have turned out very differently… I know how lucky I am. That’s why I am raising money to open the new Centre in Newcastle. I want to give back and help young people who feel like they’ll never achieve anything reach their dreams and live a happy life.”